Monday, December 23, 2013

What does "from concentrate" mean?

The words "from concentrate" often appear on juice labels. If a juice is made from concentrate, then the water in the originally squeezed juice is extracted to allow for easier and cheaper shipping. Once the more concentrated juice reaches its destination, water is then added to create the drink that appears in grocery stores. The nutritional value is the same whether a drink is from concentrate or not, but many find that juices "not from concentrate" carry a more authentic, preferable taste.

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